If you have been reading our blog posts, you know that we talk quite a bit about content. And there's a reason for that. The Internet has come to be where it is today because of content.
So my question to you is - how is your content doing? When was the last time you actually sat down and read through the content on your website? If you're like most small business owners, it has been a while.
Remember the purpose of your website, and make sure it still reflects your business the way you want it to. It's really easy to forget everything you have on your website and some of your business information may have changed. Here are some steps to take to make sure your website stays fresh and inviting:
- Put a reminder on your calendar for at least every 6 months to read through your website.
- Read through each page and note any pages that have outdated or incorrect information.
- Follow all your in-page links and any other links you have to be sure they still work properly.
- Schedule the time you need to make updates and corrections including borken link fixes.
- Critique your website. Try to look at your website through the eyes of your customer. Do you like what you see? What can you add or change to improve your website? Do your customers have enough information? Is your website helpful? Does your website add value to visitors? Are you utilizing social media to enhance your reach?
- Create a plan to address any short-comings that you find on your website.
- Ask your customers for feedback about your website or put a prominent short form on your website for visitor response. You may be surprised at the responses you get.
- Expand your website.
- If you don't have a blog - would it be helpful to include one, and will you have time to actually add blog posts on a regular basis?
- If you have regularly scheduled events or special dates, would it be helpful to add a calendar so visitors can easily see what's going on?
- Add instructions for your products so they're easy for customers to find.
- Add how-to articles in your business niche to highlight your expertise.
It's well worth the time it takes to make sure your website is up-to-date and inviting for visitors. Think of it as an invenstment in your business and as important as any of the other necessary marketing tasks you regularly do.